With more and more people taking up cycling and large-scale high-level cycling events becoming increasingly popular, UK cyclists were ready for a brand that embraced ‘sportive riding’ and elevated it to the next stage

We developed a stylish, dynamic look that spanned logo, typographic treatment, colour ways, on-bike graphics and naming for the range. In short, everything for the most stylish commute on two wheels.

Rapide launched into the bike market with fantastic feedback from the cycling world. Building on a successful debut year, Rapide has since increased their offering year on year with even bigger and better ranges.