From the outset the plan was to set up the b2b engineering brand for expansion into other sectors and new territories. We set out to define and discover the brand through extensive internal and external research and the strategic development of the brand principles and architecture.

We repositioned, renamed and rebranded ‘eozone’ transforming them into ‘Curio’ reflecting their ‘Brave Thinking’ approach to engineering. Focussing on a digital experience that invoked the brand’s inventive way of working. The platform is a hub of content featuring products and services right through to training and purchasing.

We created an extensive brand guidelines encapsulating everything the company needed for their continued growth and expansion, as they moved into new markets in Dubai and USA as well as expanding their business and product offering including eco and environmental solutions.