Converse challenged Stereo to create a European and female-centric identity for their lifestyle and product shoot styleguide that had to stay true their ‘Spark Progress’ campaign—one that positions Converse as a catalyst for change.

We sourced emerging female creatives who embodied the spirit of ‘Spark Progress’ for a female-only production, briefing and creatively directing the talent to become true co-creators (rather than just ambassadors) of the final output.

Our work set a new standard for the brand’s internal shoots—and it’s one that’s been used ever since by Converse. As an agency, we proved to ourselves and our clients that even having just three days to shoot with 50 people on set couldn’t hold us back.