We were asked by BBC Northern Ireland to create an OOH and social campaign for their collection of documentaries and content marking 50 years since the Troubles started. Our key challenge: turn sensitive subject matter into essential viewing for under 35s.

Our solution: an arresting campaign that personalised a nation’s history for younger viewers under the tagline ‘Your Present Has A Past’. Fragmented visual language and provocative headlines bucked the clichés of traditional history-focused advertising.

Our outdoor advertising was used across a total of 47 historically significant sites in Northern Ireland. And while originally briefed only as an outdoor campaign, BBC NI eventually awarded Stereo with the social dimension of the campaign.